about course

Individuals who complete a university degree in marketing administration will have a thorough understanding of consumer behaviour, market analysis, marketing tactics, and brand management. Typically, this degree program blends academic understanding with real-world applications to equip students for a range of marketing-related careers.

The goals of the marketing management degree are,

• Give an extensive overview of marketing principles and how they are used in the corporate sector.
• Gain analytical and critical thinking abilities to solve marketing-related issues.
• Give students the tools they need to develop and implement winning marketing plans.
• Educate graduates for positions of leadership in the marketing industry.
• With this degree, people can enter the exciting world of marketing and use strategic advertising efforts to significantly influence business success.
• Internships: A chance to obtain practical experience in marketing positions in the real world of business.

Capstone Projects: Interdisciplinary projects that demand that students use what they've learned to address actual marketing issues.

Case Studies: Education by examination of actual business situations.

Requirement

Must have completed the GCE ordinary level and the GCE advanced level with a credit pass in English or should have completed a diploma in information technology.